CarBravo Bravo Days

CarBravo 2024

Following the success of Bravorama, CarBravo's biggest retail promotion, clients expressed a need for a new, distinctive, and flexible sales event. CarBravo, a used car marketplace, sought to create an event that would provide more compelling incentives than the quarterly promotions, yet be less extravagant than those offered during Bravorama. Thus, after a thorough conceptualization process, Bravo Days was launched.

The design features a vibrant spring green background accented with stars and dots, creating a lively and engaging visual identity across digital platforms and print advertisements. Accompanying this design is the headline, “Smile, great deals are here,” alongside the enticing offers of 1.9% APR or a $500 down payment. With its playful aesthetics and compelling offers, this presentation grabs attention and drives customers to act swiftly.

CD David Bierman / ACD Krystle Lillistierna / ACD Corey Krause / SAD Nazley Teimoorian / SAD Wil Manera / SAD Katie Nagi / AD Allison Forget / AD Dom Funchess / AD Francine Siew / SCW Hillary Gawliki / SCW Patty Hillman